The City of Livermore offers Tourism and Special Event Grants that support tourism promotion in the City. For more information, email iedd@LivermoreCA.gov.

Purpose

The City will allocate funds to provide financial support for activities associated with promoting Livermore’s downtown, the wine country, and events that:

• promote Livermore as a destination;
• produce an economic benefit to Livermore and the region; and 
• generate tourism in Livermore

Program Guidelines

1. Submit a completed online grant request form (below) for an event to occur between July 1, 2024 and June 30, 2025.
2. Requests will be reviewed as received. Selected applicants will be contacted to enter into a grant agreement with the City, and will need to have an active City of Livermore business license and carry insurance that meets the City’s requirements for events. A total of five grants of $2,000 each will be awarded. 
3. Preference will be given to requests for innovative events or installations that directly benefit local businesses, provide enrichment to the community, appeal to broad audiences, and encourage tourism to the area.  
4. Grants cannot exceed fifty percent (50%) of the total event expenses. Applicants must demonstrate that at least fifty percent (50%) of the event expenses will be generated from other sources.
5. Grant payments are issued after the event. To receive grant payment, grantee must:
   • be able to demonstrate that the event met the program guidelines (photos or other verification may be requested); and
   • submit receipts for approved expenses to the Innovation and Economic Development Department.
6. Funds will be granted only for expenses related to the event, including but not limited to advertising, marketing, transportation, installation, safety and security, rental of equipment or venue, and miscellaneous supplies. Funds will not be granted for items that will be given away or sold in connection with the event, or for salaries associated with event planning and administration, or for speaker or guest honorariums.

Fiscal Year 2024-25 Grant Program

The City is no longer accepting applications for this fiscal year (2024-25). Please check back in May 2025 for the next round of applications to be available.